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"Friends Helping Friends" 2006-2007 District 28 Lieutenant Governor of Marketing |
| I want to thank the members
of District 28 for the honor of serving as Lieutenant Governor of Marketing for
the 2007-8 Toastmasters year. I fully realize the challenge I've taken on.
Serving the members and leading the Marketing effort is critical to the success
of our members, clubs, and to District 28. I know I can't do it alone. Over 100 clubs spread throughout Southwest Ontario, Southeast Michigan, and Northwest Ohio-and this LGM owes every club and every member in District 28 nothing but the very best results in promoting membership acquisition, retention, and the building of new clubs. Several projects have been launched to accomplish those results: - - - - - - - - - - - - - - - - - - - - - - - - - - - - Marketing Ambassadors: They are a critical element in our efforts to build new clubs. Initiating contact and following up on leads is their forte. They've been tireless in their efforts in following up all leads, and in identifying additional opportunities to build new clubs. GOAL: BUILDING NEW CLUBS Division Governor Marketing Initiative: Through Division Council meetings, our goal is to identify new opportunities to build clubs. Ideally this will include finding Toastmasters who are employees, have contacts, or know someone who does in these targeted opportunities. GOAL: BUILDING NEW CLUBS/MEMBERSHIP RENTION & ACQUISITION Chamber of Commerce Initiative: Contacting as many of these organizations of possible, with the goal of positioning Toastmasters with all of their members. GOAL: BUILDING NEW CLUBS/MEMBERSHIP ACQUISITION/BRAND RECOGNITION Corporate Club Team: This team has been assembled to target the unique needs and challenges of our corporate clubs. In addition, ongoing District support of these clubs could be leveraged to build new clubs. The corporate environment holds the greatest opportunity for building new clubs. GOAL: MEMBERSHIP RETENTION, ACQUISTION, & BUILDING NEW CLUBS Marketing Membership Newsletter: Information, tools, ideas, "people who can help," and much more. This will be sent out several times this year to all Vice Presidents of Membership. GOAL: MEMBERSHIP RETENTION & ACQUISITION Marketing Membership Team: This team has been assembled to follow up with newer Toastmasters. The purpose: first and foremost, to position the club (members, officers, mentors) as the first and best source of information-this goes to the heart of supporting the Distinguished Club Program. This effort will open an additional channel of communication to the members' extended family of Toastmasters, compliment and enhance the members' Toastmasters experience, and help newer members become aware of the Wide World of Toastmasters. GOAL: MEMBERSHIP RETENTION Generation X/Y/Millenials: What needs to be different in our marketing to a younger generation? What do clubs need to do to attract and retain them as members? How do we engage them to participate in the District? These issues and more are being addressed, with deliverables to the clubs coming soon. GOAL: MEMBERSHIP RETENTION & ACQUISITION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Fellow District 28 Toastmasters, these efforts are being implemented with your needs front and center. Nothing is more important than supporting the success of our current members and clubs, and spreading the wonderful experience of Toastmasters by building new clubs. My vision of a Toastmasters club within a 20 minute drive for any potential Toastmaster is not a reality yet-but we're working hard to make it a reality soon. I welcome your comments and ideas. Interested in helping with the marketing effort? Please contact me so we can talk! Sincerely, Nancy Zychowicz (Nancy "Z") Cell: 419-340-2666 lgm@d28toastmasters.org |
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